Long Overdue New Label Design System

At Advance Chemicals, we are introducing a new label design system across our product range.

This update has been a long time coming. As an Australian chemical manufacturer based in Melbourne, it was important for us to modernise our labelling so it better reflects the quality, consistency, and professionalism behind our products.

The first stage of this rollout will apply to all 5L drums, with the new labels gradually replacing our previous designs over time.
The new system introduces a clearer and more structured layout, including:
• A defined product title and subtitle
• A short product description
• Highlighted material benefits
• A consistent product code location
• Supporting product imagery to improve product recognition

As part of this new design system, we have also introduced two label tiers:
Flagship Range – representing our leading and most recognisable products.
Core Range – the main body of our lineup, built for everyday professional use.

This structured approach helps make our products easier to identify while creating a consistent visual standard across the range.

While the initial rollout focuses on our 5L packaging, a similar system is being introduced across our other pack sizes in the future.

This marks the beginning of a new design standard for Advance Chemicals and a step forward in how our products are presented to the market.


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